Colorado Rockies valued at $1.37 billion after 2020 revenue falls 67%

Sportico has released its Major League Baseball franchise valuations for 2021 and the Colorado Rockies come into the rankings with a value of $1.37 billion.

Within the rankings, Sportico mentions that the average MLB team is worth $2.2 billion and the 30 franchises combine to form a value of $66 billion. Only 10 of the 30 franchises have an overall valuation of more than $2.2 billion, with several large-market teams skewing the overall numbers.

In terms of total value, the Colorado Rockies rank 22nd in all of Major League Baseball.

Within the National League West, only the Arizona Diamondbacks ($1.28 billion) fall below the Rockies. Not surprisingly, the Los Angeles Dodgers at $4.62 billion fall only behind the New York Yankees (an eye-popping $6.75 billion) and Boston Red Sox ($4.8 billion).

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The San Francisco Giants come in fifth overall at $3.49 billion while the San Diego Padres come in 16th at $1.755 billion. Meanwhile, the Miami Marlins rank 30th of all MLB teams with a $1.12 billion total value.

In terms of revenue, Sportico reports that the Rockies pulled in $93 million in 2020 (ranking 26th among the 30 franchises). With the COVID-19 pandemic having a major impact, that’s a decrease of 67 percent, with 2019’s revenue coming in at $283 million (ranking 17th). As a measuring stick, the Yankees ranked first in both categories, with 2020 revenue of $189 million versus 2019 revenue of $745 million. The Dodgers were second, at $185 million and $555 million, respectively.

It will be interesting to see Colorado’s revenue when next year’s projections come out, both with fans being allowed to return to Coors Field to start the season at a limited capacity and the opening of the three-building, $365 million McGregor Square development directly across from the ballpark. The Rally Hotel within the development just opened last week.

These numbers come out less than a week after an explosive article appeared in The Athletic (subscription required) detailing, among other things, some of the ways the Rockies franchise worked during the pandemic. That included the use of front office personnel as clubhouse attendants and groundskeepers.