The Colorado Rockies Do Well On Twitter


Dec 8, 2014; San Diego, CA, USA; Television broadcaster Dick Enberg talks to Vin Scully on the phone after winning the Ford C. Frick Award for excellence in baseball broadcasting at MLB Winter Meetings at Manchester Grand Hyatt. Mandatory Credit: Jake Roth-USA TODAY Sports

Social media doesn’t really matter at all in the grand scheme of things, but at least in the case of the Colorado Rockies, it’s nice to know the team is listening. 

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Let’s be honest, Twitter is kind of a dumb invention. Don’t get me wrong, I love it, and between the @RoxPileFS account and my personal one, I’m on it, well, all day. But that doesn’t mean it isn’t vapid, superficial, fleeting, narcissistic, and pointless.

That being said… it’s short-sighted to say it doesn’t matter a little bit, at least for people looking to connect with their favorite baseball team/Kardashian/politician/whatever. And it’s great in times of breaking news.

Knowing all this, and how many of us get attached to social media, the guys over at FanGraphs recently released a report on MLB Twitter Engagement for the month of May. (Yes, it’s their lives’ work to quantify everything, and that’s cool.)

What that report found was that, at least for May, the Rockies are one of the best baseball teams on Twitter. To wit, two graphs of what the FanGraphs folks measured:

Look, man, I’m with you. Twitter doesn’t translate to a single win on the field, social media isn’t anything more than a vain reinforcement of yours/mine/everybody’s own beliefs, these engagement posts don’t take into account anything but Twitter (no Instagram, Facebook, Snapchat, or whatever the hell your teenager is using in 2015), etc., etc., etc.

Like I said up top, this stuff doesn’t really matter. But it is a little important; cheering for teams is something that spans generations, brings families together, yadda yadda yadda, cue the sappiness. The @Rockies are at least paying attention to what people are saying on social media, and “entering into the conversation” as some dumb social media brand “guru” would say.

It matters that the Rox are listening to — and engaging with — their fans, even on a superficial platform like Twitter, because it shows at least a little bit that they care to be accountable to their fans.

That accountability will hopefully grow and develop on more front office/ownership matters, but at least things like Twitter are a hopeful place to start. Can you say the same thing about the Yankees, or the Cardinals, in terms of their Twitter engagement?

Put differently: would you be up in arms and mad if the Rox were in the Yankees’ or Cardinals’ position? Of course.

I can hear it from a certain crowd now… social media, just another thing the Rockies are the worst in the league at, along with baseball!

Or perhaps, who’s running their Twitter account, Tulo?! He’s taking as much time off that as he does off the field on day games. 

Or my favorite angle, the Twitter guy needs to be fired as fast as Walt Weiss!!!!!!!!!!! They don’t care about their fans!!!!

Y’all know who you are.

So in a season (…decade? Generation? Lifetime?) in which the Rockies aren’t very good, it’s good to know they still have the little things, like Twitter. Or at least that’s what I keep telling myself…

PS — yes, I know, that’s a picture of Dick Enberg on a phone. He’s talking to Vin Scully. Yes, I also know none of that has anything to do with the Rockies. I went into our image database and searched “baseball phone,” OK? It’s Sunday. Just let it happen.

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