Colorado Rockies’ TV ratings among steepest drops in 2020

DENVER, CO - AUGUST 16: A detail of the scoreboard honoring the 100th anniversary of the Negro Leagues on display during a game between the Colorado Rockies and the Texas Rangers at Coors Field on August 16, 2020 in Denver, Colorado. (Photo by Justin Edmonds/Getty Images)
DENVER, CO - AUGUST 16: A detail of the scoreboard honoring the 100th anniversary of the Negro Leagues on display during a game between the Colorado Rockies and the Texas Rangers at Coors Field on August 16, 2020 in Denver, Colorado. (Photo by Justin Edmonds/Getty Images) /
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The TV ratings for the regular season are out and it was not a good season for the Colorado Rockies TV ratings.

The Colorado Rockies started the 2020 season well but in the final three-quarters of the 60 game season, the Rockies only won one-third of their games. That was a huge factor in the Rockies television ratings plummetting in 2020.

According to Forbes, with the 25 teams that subscribe to the Nielsen Local People Meter (all teams besides Toronto, Kansas City, Cincinnati, Milwaukee, and San Diego subscribe to it), the Rockies’ viewership had the fifth-steepest decrease as ratings dropped 24 percent.

The Rockies TV viewership also decreased from 2018 to 2019 by 18 percent, which was the seventh-steepest in the sport last year.

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The only teams that saw steeper drops in ratings in 2020 missed the playoffs, like the Rockies. They were the Pirates (who were the worst team in baseball on the field and saw a 34 percent decrease), the Angels (34 percent drop), the Mariners (36 percent decrease), and the Red Sox (who fielded one of the worst teams they have had in a long time and it showed with their 54 percent drop).

For the total ratings, among the 25 teams the Rockies were 16th in average viewership, just ahead of the Los Angeles Angels and the reigning World Champion Washington Nationals and just behind the Tampa Bay Rays and the Boston Red Sox.

Of the five teams not included in the Nielsen Local People Ratings, four of them still have meter ratings (percentage of TVs tuned in to them) and only the Brewers had a sharper decrease than the Rockies.

Overall, of the 25 teams among the NLPM, MLB’s overall viewership increased by slightly more than four percent.

It’s good to see that MLB’s overall numbers keep rising (albeit, slightly) but the Rockies viewership has, understandably, dropped like a lead ballon as the team has not shown the talent on the field as they did in 2017 and 2018 and until they can field a team like that, the Rockies ratings likely won’t be seeing any spikes.

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