2. More promotional events
This sort of goes hand in hand with the Rockies and Yankees Party Deck scene. The rich get richer in those scenarios … but for teams with excellent ballparks who just can’t seem to draw fans, the fan experience needs to be bumped a bit.
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No more of these weird in-game competitions, like throwing empty Coors bottles into a box or guessing how much the electric bill costs. No. We need more promo nights like the Minor League teams do. Crazy uniforms to go with a giveaway or even pregame events at the stadium. Market them like crazy and it can work.
For example, the Portland Sea Dogs had a Field Of Dreams Night beginning back in 2014. They set up a makeshift cornfield and had the players wear throwback uniforms. That’s much better than giving the first 5,000 fans at the stadium a cheap hat. Now that’s a real baseball-y promo night, but it’s easy to find other excellent examples.
The Fresno Grizzlies hold an annual Taco Truck Throwdown-themed night every season that began back in 2016, and it’s brilliant. Everybody loves tacos and, if my memory serves me correctly, Rockies fans have a very warm spot for the Mexican delicacy. The Grizzlies have special uniforms for the day and it has widely been considered one of the best Minor League promos in recent memory.