Colorado Rockies tabbed as MLB Club Retailer of the Year

If you are familiar with the Colorado Rockies and have spent any time around 20th and Blake in recent seasons, you know just how creative and forward-thinking the team’s behind-the-scenes team can be. Now, the rest of the Major League Baseball knows it as well.

Earlier this week, the Colorado Rockies were tabbed as the 2017 Major League Baseball Club Retailer of the Year. According to a press release, the Rockies earned the award for “their commitment to generating merchandise sales through creative marketing and merchandising efforts.”

Since it was first handed out in 2005, the Club Retailer of the Year Award has been given out based on criteria that includes fan interest, vendor feedback, sales, creative marketing and exceptional merchandising efforts. With Colorado’s first appearance in the postseason since 2009 (and the fourth time the Rockies have made the postseason in the team’s quarter-century of existence), sales of Rockies gear were pushed upward in the team’s Dugout Stores and shops at Coors Field.

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Major League Baseball also recognized the Rockies for creating a unique gift-with-purchase program with league licensee That’s My Ticket which increased in-store foot traffic and sales. Additionally, the Rockies also pulled together a multi-media marketing campaign around their retail experience. This included social media, digital video and ballpark signage. In Major League Baseball’s eyes, these efforts drove up interest and sales for the team’s merchandise department.

The Rockies made news last offseason by tweaking its color of purple that it used as its predominant color. The change got mixed reviews in the Colorado clubhouse when it was first introduced. However, fans seemed to like the change as did television cameras, which showed the new purple in a better light than the previous Colorado purple.

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With the new color, Rockies fans had the opportunity to purchase new jerseys and other items with the new purple. This undoubtedly helped sales and interest from the Rockies fan base as well.