Colorado Rockies Could Benefit From Potential Facebook-MLB Deal

It’s been reported that Facebook and Major League Baseball are in talks to stream baseball games during the 2017 season. That could be very good news for the Colorado Rockies and their attempt to educate people outside the Mountain time zone that a pretty darn good baseball team resides in LoDo.

According to published reports, Facebook and Major League Baseball are discussing streaming one live baseball game per week on the social media juggernaut. Facebook seems interested in broadcasting more live sports, possibly noticing the success that Twitter and the National Football League had last season with a joint partnership.

In this article from Reuters, a sports media consultant said the potential parternship between MLB and Facebook makes sense.

“Facebook is aggressively going after sports content and they are now one of a number of competitors to traditional media outlets that are going after sports programming,” said sports media consultant Lee Berke. “It makes perfect sense that they would be going after name brand properties like the MLB.”

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It also makes sense for teams like the Rockies who don’t the national exposure like other teams around MLB, including their two National League West rivals in San Francisco and Los Angeles.

While it’s unknown at this time if the deal will go through (especially since Twitter and other social media outlets are trying to come up with ways to capture the same sports-watching audience) and if the Rockies will be featured one or more times when a deal happens, it still seems a deal could be a positive thing for Colorado. With the Rockies not scheduled to be featured on ESPN’s Sunday Night Baseball at this time and set for very few nationally televised contests, expanding a Colorado audience outside of Root Sports makes sense.

It could also help individual players like Nolan Arenado, an All-Star third baseman who continues to be underrated in the eyes of national baseball fans. Part of that comes from the lack of exposure Arenado gets on a national stage.

Next: Examining Colorado's Potential Batting Orders in 2017

With a potential partnership looming and the Rockies knocking on the door of contending for a spot in the postseason, the timing could be perfect to introduce Colorado to the rest of the baseball-watching nation.