Colorado Rockies continue head-shaking strategy in front office

In another head-shaking move, the Colorado Rockies have made a promotion in their front office that won’t surprise any fans.

According to Jack Etkin of Baseball America, the Colorado Rockies have named Sterling Monfort the director of professional scouting. Monfort, who was the assistant director of scouting operations on the amateur side, is the youngest son of Rockies owner, Dick Monfort.

Previously, Jon Weil oversaw professional scouting as he was the assistant general manager of player personnel. However, he left the team in a mutual parting of ways in June when Weil was part of a mass exodus of front office personnel in 2021.

Dick Monfort’s son, Sterling, is the Colorado Rockies new director of scouting operations

Sterling Monfort is getting promoted within the Colorado Rockies front office after being with the team in some capacity for the better part of a decade.

The younger Monfort graduated from college at Arizona State University in 2013 with a bachelor’s degree in Tourism Management, he was immediately was hired as an intern with the Rockies as a coaching assistant for the Grand Junction Rockies, who were the Rockies Rookie-level affiliate at the time.

He earned his master’s degree in Management from ASU and then after he did that, he became a scouting advisor for the team in May 2014. In January 2018, he was promoted to assistant director of scouting operations on the amateur side of scouting before being promoted to director of professional operations.

Marc Gustafson was the director of scouting operations prior to Monfort but had his title change from the director of scouting operations to senior director of scouting operations a number of years ago. With the promotion of Bill Schmidt from scouting director to GM in 2021, Gustafson ran the MLB Draft instead of Schmidt and Monfort largely assumed the duties of Gustafson.

Rockies owner Dick Monfort has made some head-shaking moves in the past but with the promotion of someone with the last name of “Monfort” in the Rockies system, fans will be not be surprised by the move, especially knowing that Dick Monfort has been known to be loyal and, perhaps, too loyal.