The Colorado Rockies boycott is dead. We made the case for that on Friday in this article. Our case for it was made even stronger this weekend when the Rockies drew strong numbers against the Miami Marlins, who are in last place in the National League East.
The Rockies drew an attendance of 102,854 this weekend against the Marlins, which is an average of 34,285, so that cements the fact that Colorado Rockies fans are coming from far and wide and not boycotting the Colorado Rockies … at least at Coors Field.
But there is a way that a “boycott” could be hurting the Rockies.
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The Colorado Rockies television ratings have plummeted.
According to Forbes, the Colorado Rockies have seen their television ratings plummet.
They have dropped 41 percent from 2020 and 51 percent since 2019. Those declines are, far and away, the steepest declines in the National League and, overall, the third-deepest declines in baseball after Texas and Minnesota.
Overall, MLB’s local TV ratings are up 2 percent from 2020 but down 12 percent from 2019.
The Rockies, overall, have the sixth-lowest ratings in baseball in 2021. The teams below them are the Marlins, Texas Rangers, Oakland A’s, Arizona Diamondbacks, and the Baltimore Orioles.
The Rockies TV broadcasters have been ranked 29th out of the 30 teams by fans on FanGraphs at the end of 2020, 25th by fans on Awful Announcing in 2019 (they also were ranked 26th in 2018, 24th in 2017, 29th in 2016, and 29th in 2014. There were no rankings in 2015.) They were also ranked 29th by fans on The Athletic (subscription required) in June 2020.
Overall, the boycott has been unsuccessful but Rockies fans aren’t watching as much as they were when the team was in the playoffs in 2017 and 2018 but, also, have soured on some of the personalities on the TV broadcast as well.
Unfortunately for the Rockies, their ratings will continue to be low or, perhaps, continue dropping until fans see a change in how the franchise runs things. And, at least for now, there is no end in sight for that to happen.