Why should fans still care about the Colorado Rockies? This was an excellent question asked by Nick Groke of The Athletic just before Christmas in this article (subscription required). The answers ranged from people who grew up cheering for the team to those who simply love being a part of the vibe that Coors Field offers for every home game (hey, good beer and a beautiful sunset are hard to beat).
But Groke’s question is an important one for the franchise to answer. Why should fans still care about a Rockies team that has publicly quarreled with the face of the franchise (Arenado), made some poor free agent decisions that have backed them into a financial corner (Ian Desmond, Bryan Shaw, Daniel Murphy, etc.), and has said from the very start of the offseason that they aren’t going to be able to do much to improve the team in 2021 (a fact we’ve seen with yet another fairly quiet offseason)?
And the answer to the question shouldn’t just be left for journalists to ask and fans to debate among themselves. While the Rockies social media team (in our opinion) does the best job of any Major League team in connecting with their fan base, more has to be done from the higher-ranking officials in the organization (including owner Dick Monfort) to talk about their plans and hopes for the upcoming season.
Give fans a reason to believe in the near- and long-term future and they’ll stick with you. Make them wonder what you’re doing and doubt if there’s a plan in place to bring that elusive National League West title to Denver for the first time ever and sunsets and beer will be a more important reason to come to Coors Field than whoever is on the mound for the home team.
These are three questions fans have told us they want answered. Which ones are you asking right now? Let us know in the comments section below.