Rockies owner Dick Monfort hasn’t spoken with the media since the end of the 2019 campaign. However, this is what he said after that season that saw the Rockies finish with a 71-91 mark.
"“When you have a couple of years when you make the playoffs, you sort of get hungry. We want to win every year. I’m the most frustrated person in the world. This year was very tough. It was without a doubt the hardest year I’ve been through. But our expectations are the same. … We will put all our efforts and all the money that we possibly can to do that.”"
After another losing season in 2020, Monfort included this quote in a letter to season ticket holders.
"“Looking forward, an important offseason focus is to create more group consistency throughout the course of the season; to be playoff contenders, we are well aware that the strong momentum we started the 2020 season with must be maintained and carried into the postseason.”"
However, most of that same letter talked about the economic challenges the Rockies faced in 2020 and likely would in the offseason as well. His sentence of, “As a result, there will be nothing normal about this offseason as the industry faces a new economic reality, and each club will have to adjust,” set the glum tone for Rockies fans heading into 2021.
Monfort’s level of frustration was apparent in the first quote (and in his expressions that day as I sat inside Coors Field and listened to him talk). We can only guess what it’s like now as the franchise’s financial problems from a lack of fans in 2020 and recent moves by the San Diego Padres to improve and keep pace with the defending World Champion Los Angeles Dodgers have created a perfect storm of apathy from Rockies fans as spring training creeps closer.
While there is no doubting that Colorado’s leadership wants to win, hearing the words from Ellis this week is a reminder that communicating with fans is vital to a franchise’s continued support from the community at large. Simply put, Rockies fans need to hear the plan moving forward. They need to understand where the franchise is heading and what the hope is for Arenado and Story staying. Without that, they’re left to form their own conclusions based on results … and those haven’t been good over the past few months.
Monfort may have been the most frustrated person in the world in October of 2019, but it’s clear that Rockies fans have reached that level of frustration as 2021 dawns.